IO Ivana Omazic is a brand that sums up the experience of Ivana and her team of creatives who interpret the beauty they find in the fragments of everyday life and times through clothing.
We devote special attention to the construction and the structure, performing an unusual number of fittings on each piece, while at the same time experimenting with the form. Every step of the way, from selection of the material to the prototypes, is done in-house.
This process is unrestricted, personal, narrative and joyful, while the design is focused on the nature of things, as opposed to the mass production. We aspire to achieve it through the concept of slow fashion.